Privacy Policy

SoCal Truck Trade (“SoCal Truck Trade,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit socaltrucktrade.com (the “Site”), submit a form, or otherwise interact with us.

1) Scope

This Policy applies to information collected through our Site, including through:

Contact and “Get an Offer” forms
Phone and email communications that originate from Site interactions
Cookies, pixels, and similar technologies used on the Site

This Policy does not apply to third-party websites you may access through links on our Site.

2) Information We Collect

A. Information you provide to us

We collect information you choose to provide, such as:

Identifiers: name, email, phone number, business name
Vehicle information: VIN, license plate, make/model, year, mileage, condition, and any photos or notes you submit
Communications: messages you send, call notes, and emails

B. Information collected automatically (online activity)

When you use the Site, we and our service providers may collect:

Internet/network activity: pages viewed, clicks, time on page, referring URLs, and interaction data
Device/technical information: IP address, browser type, device type, operating system
Approximate location: inferred from IP address

C. Cookies and similar technologies

We use cookies and similar technologies for:

Site functionality and preferences
Analytics and performance measurement
Advertising measurement and retargeting (described below)

You can control cookies through your browser settings. If you disable cookies, some features may not work properly.

3) How We Use Your Information

We use information to:

Provide quotes/offers and respond to your requests
Communicate with you about a vehicle sale, appraisal, pickup, or transaction steps
Improve our Site, user experience, and services
Maintain security, prevent fraud, and troubleshoot issues
Measure advertising effectiveness and improve marketing performance
Comply with legal obligations and enforce policies

4) Advertising, Analytics, and the Meta Pixel (Important)

We advertise on Meta platforms (such as Facebook and Instagram) and use the Meta Pixel on our Site.

What the Meta Pixel does

The Meta Pixel may collect or receive information about your actions on our Site (such as page views, clicks, and form interactions) and may use cookies or similar technologies to:

Measure ad performance (e.g., whether a visit or lead occurred after an ad)
Build audiences for retargeting (showing ads to people who have visited our Site)
Improve ad relevance and optimize campaigns

Meta may use this information in accordance with its own policies, and the information may be associated with your Meta account if you are logged in.

Your choices for Meta ads

You can manage the ads you see and how Meta uses certain data by adjusting your ad preferences in Meta settings. You may also be able to limit certain tracking through device-level privacy settings.

5) How We Disclose Information

We may disclose information in these situations:

A. Service providers

We share information with vendors who help operate our Site and business (hosting, form tools, analytics, security, communications). They are permitted to use information only to provide services to us.

B. Advertising/measurement partners

We share certain online identifiers and internet/network activity with advertising partners like Meta to measure campaign performance and support retargeting.

C. Legal and safety

We may disclose information when we believe it is necessary to comply with law, respond to lawful requests, protect rights and safety, or prevent fraud.

D. Business transfers

If our business is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

6) CalOPPA Disclosures

How you can review or request changes

You may contact us to request access to, correction of, or deletion of certain personal information (see Section 10).

Do Not Track (DNT) signals

Some browsers send “Do Not Track” signals. Because there is no consistent industry standard for recognizing these signals, we do not respond to DNT signals at this time. Instead, we provide the privacy choices described below, including CCPA/CPRA opt-out rights where applicable.

7) California Privacy Notice (CCPA/CPRA)

A. Categories of personal information we collect

Depending on how you interact with us, we may collect:

Identifiers (name, email, phone, business name)
Commercial information (vehicle details and transaction-related information if you proceed)
Internet or other electronic network activity (Site interactions)
Approximate geolocation (derived from IP)

Sensitive personal information: We do not intentionally collect sensitive personal information through the Site (such as Social Security numbers, driver’s license numbers, or precise geolocation). If certain documentation is required to complete a transaction, it is handled only as necessary and as permitted by law.

B. Purposes for collection/use

We collect and use personal information for:

Providing quotes/offers and customer support
Operating and improving the Site
Security and fraud prevention
Advertising measurement and retargeting
Legal compliance and recordkeeping

C. “Sale” and “Sharing” under CCPA/CPRA

We do not sell personal information for money.
Our use of the Meta Pixel and similar tools may involve disclosure of certain online identifiers and internet/network activity to Meta for cross-context behavioral advertising, which may be considered “sharing” under California law.

D. Your California rights

If you are a California resident, you may have the right to:

Know/Access the personal information we collected about you
Delete personal information (subject to legal exceptions)
Correct inaccurate personal information
Opt out of sale/sharing of personal information
Limit certain uses of sensitive personal information (where applicable)
Non-discrimination for exercising your rights

E. How to exercise your rights

You can submit a request by:

Phone: [ADD YOUR PHONE NUMBER]
Contact Form: https://mail.socaltrucktrade.com/page/contact/

We will verify your request using information reasonably related to your interaction with us (for example, confirming contact information and details connected to your inquiry). Authorized agents may submit requests where permitted by law.

Response timing: We generally respond within 45 days (and may extend when permitted).

F. Opt out of “sale/sharing” (Do Not Sell or Share)

California residents may opt out of “sharing” for targeted advertising. To do so, use:

Once opted out, we will stop using covered tracking technologies for targeted advertising where required.

8) Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including to provide offers, maintain business records, resolve disputes, enforce agreements, and comply with legal requirements.

9) Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10) Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

11) Changes to This Privacy Policy

We may update this Policy periodically. We will post the updated version on this page and revise the Effective Date above.

12) Contact Us

SoCal Truck Trade
Phone: 310-962-9113
Online: https://mail.socaltrucktrade.com/page/contact/